One of the most important things to consider when you’re designing and printing out marketing materials is the signs and graphics you use. It’s your means of informing people about what your company has to offer, and most importantly it is a means of strengthening your brand among existing customers as well as potential new ones. There are so many options available when it comes to custom signs and graphics, so it can be difficult to know which is right for your business. Knowing your target market and the kind of message you want to get out there is half the battle. Lets look at a few more specific examples of just what custom signs and graphics can do for your business.
Lettering – One thing that’s extremely important with outdoor signs and window graphics is the type of lettering that’s used. There are many different styles of lettering you can use on both stationary and hanging banners. Many vinyl signs and window graphics businesses even have the option of adding your own hand written lettering to their products. Outdoor vinyl signs and banners can also include simple line designs like “Merry Christmas”, and also holiday related artwork in the design. These kinds of decorative lettering can really add a little extra punch to your marketing materials.
Wall Decals – Another thing you can do with your graphics is to apply them to the walls. There are so many different kinds of wall lettering and murals that are currently available that you will be sure to find something to suit your needs. Wall murals are great because they are usually flat, meaning they don’t have any borders or other kinds of design on the graphic. Just simply slide your graphic onto the wall, and you instantly have a decorative piece that can be seen from afar. They can be very inexpensive and still add a lot of character to any business.
Cut Vinyl Lettering – Now let’s move on to signs and signage. If you want to create a custom sign, then cutting vinyl letters and signage is an absolute must! You will need letters that are at least a quarter of an inch in width… and some signs and murals can even be twice that size! This means that you’re looking at possibly hundreds of dollars worth of money!
Vehicle Graphics – Finally, car signs and vinyl graphics can be created with your car’s own graphics, or those of other cars. This means everything from license plates to bumper stickers to gas pumps. Just about anything goes when it comes to vehicle graphics, so don’t be afraid to be a little creative. Just remember to order some high quality signage so your graphic is as good as it can be.
A signage project is actually a chance for you to get creative. The costs don’t have to be outrageous, and neither do the results. Use your imagination, use your creativity, and work with your designer to design signs and designs that will make your business or organization stand out from the competition. Remember, if you can show your potential customer that you have something unique to offer, they will more than likely make the call to come visit you, whether it’s to place an order or simply ask questions. When you do your research, make sure to take advantage of all the opportunities that are available to you so you can increase your chances for success.