Prada recently opened a new store. The location may be a bit unexpected.In the Prada global retail map, if you want to see the location of this new store, you need to enlargethe map several times, because the store where the Saint Barthélemy island is too small.
This is located in the Caribbean Sea in the French West Indies in a small island, an area of about 25 square kilometers, population of less than 1 million. Of course, there are high-quality wild beaches, there are blue sky and seawater, there are nearly 200,000 visitors each year to come to vacation.
Prada ishere to open new store, not impulsive move. Visitors to Saint Barthélemy are very high quality, many of them are rich and famous. When North America enters the winter, it becomes particularly lively. BeforePrada,Hermes, Bvlgari, Cartier, LV and other luxury brands have been opened duty-free shopshere.
Prada did not explain the reasons for the shop too much, only in the first sentence of the newsletter, concise and said that this is “to consolidate the Central America market.” From the point of view of the design of the store, Prada implementation very seriously.
The store, perhaps, can be described as “unique,” because it is not the same as the Prada stores in New York, Paris, and any other city in the world.
Create a Central America style, is the theme of this store design. Thus, into the store, painted bright yellow walls and ceilings, with a dark brown wooden sliding door, giving a blow to the tropical atmosphere. In many shops around the world using black and white checkered marble floor, but also make the store without losing the modern.
The design of the side hall is the most special. The first is the wall, bright yellow base, with dark blue lines outline the pattern of bananas. Ceilings use a simple wooden frame, neutralize the complexity of the wall design. Animal pattern carpet in the room, wicker-woven oval rattan chairs and simple wooden shelves, combined together, more like a local style of a small clothing store.
Goods sold in the shop, are specially selected summer single product. All kinds of sandals, sun hat and men and women clothing.
This unique new store, is Prada part of the revitalization of retail sales plans. From July to the present, Prada in the world opened 10 new stores. Of course, at the same time, also selectively close some poor rental shops.
The global economic downturn has seriously affected the Prada’s sales. In the first half of the performance report, Prada’s net profit is 1.6 billion euros, down 13% over the same period last year, the decline in retail performance is the main reason.
In April, CFO Alessandra Cozzani said that they wanted to increase the shop’s productivity. According to Prada’s midterm report, although the overall performance of the American market is poor, Mexico and Brazil’s performance is surprisingly good. This may also be Prada optimistic about the Central and South American market, and one of the reasons for the opening of new stores in the Caribbean island with huge consumption potential.